Opel's New CEO Sets Ambitious Goals for Brand's Global Expansion
Jan 17, 2024
On a brisk Wednesday morning, in the historic city of Rüsselsheim, Germany, Michael Lohscheller took the reins as Opel's new CEO. The 51-year-old executive is no stranger to the industry, having spent over three decades in various leadership roles within the automotive sector. However, with Opel's recent acquisition by French carmaker PSA Group, Lohscheller faces a daunting challenge of revitalizing the brand and steering it towards global expansion.
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