Almost everybody has looked for a specific phrase or topic in a search engine and clicked on the first result that popped up. Because of this, there has been a massive push by all websites to focus on SEO, or search engine optimization. Your website may be the best at what it does, but it might not be the first result on Google, Bing, etc.
To make sure that you’re getting the web traffic that you deserve, it’s important to make sure that you’re using the right tools for the job. Thankfully, there are plenty of SEO tools to increase traffic, drive business and get your website to the top of the search results. Here are the ones that you should start using right away.
5. Keyword Hero
Perhaps above all, the most important aspect of search engine optimization is making sure that you have the proper keyword usage on your website. Even if you think you’re covering all of your bases, there may be some ways to boost your website’s SEO with keywords even further. That’s where tools like Keyword Hero come in.
Keyword Hero gathers data and places it into a learning algorithm to optimize the keywords on your page so that they perform better in search engine results. A lot of businesses might be apprehensive because they believe that the updated keywords may negate their previous SEO work, but it won’t affect it, thankfully.
4. Bing Webmaster Tools
A search engine itself, Bing has a system called Webmaster Tools that allow website owners to tweak their search engine optimization to match what their engine is looking for when it comes to search results. Bing Webmaster Tools rely on four important categories, starting with backlinks and keyword research.
From there, you can get an SEO report that shows where your website could use improvement and error correction. It’s a great tool for those on the go who want to scan their site quickly to make instant changes.
SEMRush is a catch-all subscription tool that allows you to get a broad look at how your website performs. SEMRush offers analytics for all of your competitors, while also looking at keywords, organic traffic, backlinks, and more.
The keyword tool may be the most appealing part of SEMRush, as you’re able to automatically insert keywords where they could fit naturally, and you’ll also get a score as to how well your current keywords are being used and your website’s readability. It can be quite the “rush” to see how your website moves up the search engine rankings, as there’s a tool that tracks your position.
2. Google Analytics
Just like Bing, Google has its own analytics tool that helps you to climb the rankings of its own search engine. Naturally, Google has all of the information regarding Google searches that some other SEO tools might not have. Because of this, Google shows you exactly what you can tweak to make sure that your website is popping up on the front page of searches.
Google Analytics measures how many people are visiting your site each day, the conversion rate, revenue, and the average time of each browsing session, just to name a few of its perks. This is also one of the easier SEO tools to use, too, making it even more appealing.
Though not the biggest name in SEO, Ahrefs is used by some of the biggest companies in the world. Ahrefs offers an audit for your website to see how the SEO is performing, and then matches it up against competitors and puts you into a ranking similar to SEMRush.
From there, you can see what suggested content you should add to enhance SEO performance, and insert new keywords to your website. Like Google, Ahrefs has an easy user interface to navigate and is perfect for people of all SEO experience.