You know how amazing your product is—and it’s now time to head online and let the world know just what you have to offer. By using innovative online avenues to market your product, you can step ever closer to financial freedom once and for all. Ready to get started? Here’s a look at the top five hacks to market your product online and let everyone know how they can benefit from buying one for themselves.
Create Your GMB Profile
Your Google My Business profile increases your company’s visibility and helps build trust in your brand. When people search for your company name, the profile pops up and offers an in-depth overview of your business.
Your customers will instantly have access to your company description and photos, contact information, and online reviews. If you have a brick-and-mortar company, the profile will also tell them your hours and where to find your storefront.
Once your GMB profile is set up, you can promote your products using targeted posts. Don’t forget to create a list of FAQs to help people move through the buyer’s journey by getting answers to their questions quickly.
Run a Contest or Giveaway
Everyone loves to win, so why not drum up interest in your product by running a contest or giveaway? You’ll get all eyes on your product specs, features, and benefits while revealing your brand to the world.
On top of that, each giveaway or contest helps bring more social media followers, email subscribers, and website visitors. You can also directly market your product through each phase of the event, including when you announce the winners.
Collaborate with an Influencer
Partnering with an influencer can help you instantly get your product in front of your target audience. You just have to find someone who creates content about your industry and have them share reviews and tutorials centered around your product.
The influencer’s community already trusts their input, helping build confidence in your product from the start. In addition, their content will also help highlight your product’s features and benefits to show people why they’d want to buy it for themselves.
Build an Online Community
As people move through the buyer’s journey, they want to get support that eases their concerns about buying and using your product. You can provide that support by building an online community for your brand.
There are many ways to create a community, too, such as making a Facebook group, Discord channel, or Slack workspace. You’ll want to lead the conversations, answer questions, and even organize events on a regular basis to make the community feel valuable to all your visitors.
Create Helpful Web Content
Web content can serve as an on-demand resource that helps people learn about your product and feel good about buying it. You can also use web content to drive traffic to your site and social media pages by using search engine optimization techniques.
When creating web content, think about what your customers might want to know about your product. Then, write up the web pages, landing pages, and blog posts with as much info as you can provide. For even better results, consider using paid ads to drive traffic to your landing pages and then let your content do the rest of the work.
Focus on one product promotion method at a time to get the ball rolling. Eventually, you’ll want to cast a wide net by putting all these online marketing methods to work for your brand.