Category: Marketing

Optimizing Your Online Presence to Make Professional Connections

There was once a time in the job world when you could simply walk into a building, ask to speak with a manager, hand over your resume, and likely get an interview right on the spot. Things are much different these days, though, as a majority of available jobs are never even published and these positions are typically filled through recruiters and networking. One major study showed that more than 80 percent of jobs are filled via networking, so it’s important to establish these connections.

The best way to establish these connections is through the internet, and with each passing year, it’s important to establish yourself online so that these connections can hook you up with jobs while recruiters can see your skills without you even needing to submit a resume. Let’s take a look at some ways to optimize your online presence so that you can establish these online connections and find the career that you want.

Clean Up Social Media

For those of us who were born during the 1980s and 1990s, social media came out at a time when we were very young. As such, we used our social media accounts exclusively for personal use and may have some pictures or posts that could be deemed unprofessional. While you could spend a lot of time cleaning up your social media pages so that there isn’t anything that could be misconstrued or seen as unsavory.

What more people are doing to establish their online presence, though, is to completely get rid of their personal social media pages and create all new ones that are focused primarily on their professional careers. While sites like Facebook aren’t really considered premier destinations for building a professional presence, there are still websites like LinkedIn where it’s important to establish connections and make sure that your resume is up to date and that all posts are professional and well-written.

Create a Website

Your resume can say a lot about you, but it can’t really show what you’re capable of. Now more than ever, it’s important to create your own website that also doubles as a resume. This will be the chance to showcase your skills and will make resume writing a lot easier. Instead of writing a resume that’s several pages long and trying your best to describe your skills, a website shows firsthand what you can do without needing any references or contacting previous employers.

Thankfully, it’s also easier than ever to create your own website. Wix, Squarespace, WordPress, GoDaddy, and more offer easy website builders, and many of them have free options. You don’t have to be incredibly well-versed in HTML to be able to build a good-looking website thanks to the tutorials and user-friendly tools that are offered. Even getting a professional website these days costs just a few bucks, and websites like Fiverr can get you access to people who can help you operate your site for cheap.

Respond to People

While you could have the best-looking resume, website, and social media page around, there’s still a chance that people may never even find you if you don’t interact with others. On websites like LinkedIn, you’ll have a newsfeed that contains suggested posts from people either in your circle or those that are suggested to connect with.

When these posts pop up, make sure that you’re interacting with them more than just simply hitting the “like” button. Make some comments that pertain to the post or talk about business. Also, don’t be afraid to send messages to people in the field that you’re interested in. The worst case scenario is that they simply don’t respond, while the best case scenario is that you open up a dialogue with someone who can advance your career.

Learn SEO

Earlier we said that you don’t have to be an HTML expert to bring attention to your website, but it doesn’t hurt to know some ins and outs so that your website and social media pages will be better optimized for search engines. When recruiters and executives are looking for someone to fill a position, they may simply pop up the skills in a Google or Bing search.

If your website is optimized for these search engines, you’re more likely to appear toward the top of the list and get noticed by these important people. SEO even applies to social media sites including LinkedIn, which is even more paramount for success. The more your profile sticks out above the rest in the eyes of the algorithm, the more views you’ll get.

Don’t Forget Mobile Users

You can spend all day working on things that are optimized for recruiters who are going to access your resume, social media pages, or website on their personal computers, but don’t forget those who are using mobile. More than half of all web page traffic comes from mobile users, but not all websites are optimized for this.

Make sure that you are creating separate templates for both PC and mobile so that it’s user-friendly no matter how your information is accessed. Almost all of us have been on a webpage on our phones and immediately backed out because it wasn’t optimized, and you don’t want that to happen to your webpage.

Pepsi Behind the Scenes: 5 Surprising Facts

No matter whether or not you indulge in sodas, it’s almost a guarantee that you know about the Pepsi brand. It can be nearly impossible to go anywhere without seeing advertisements for Pepsi or see their brands well-stocked in grocery and convenience stores. Pepsi has a very long and interesting history and still remains a massive corporation with a yearly revenue of over $80 billion.

Do you know some of the ins and outs of Pepsi’s history, though? There are some facts that aren’t as well known publicly, and these five fun facts regarding the soft drink titan may surprise you.

The Original Name and Use Were Much Different

When you think of Pepsi in its current form, you probably think of a cold, refreshing soft drink that doesn’t really come with any health benefits. However, things were much different at the start for the drink. Caleb Bradham, a pharmacist in New Bern, North Carolina, came up with Brad’s Drink in 1893. Originally, Bradham felt that the drink’s formula could relieve the symptoms of dyspepsia.

Five years after the release of the drink, the marketing changed so that it was more clear of its intended use. With that, it was renamed to Pepsi-Cola in 1898. The name ended up sticking and became a staple of Americana. While Pepsi-Cola is still a familiar name thanks to the parent company being named PepsiCo, the official name of the centerpiece drink was shortened to Pepsi in 1961.

Some Countries Get Exclusive Flavors

Here in North America where Pepsi was founded, many of us are used to seeing a lot of variations from the original flavor of Pepsi. Some of the staples for Pepsi include Diet Pepsi, Pepsi Wild Cherry, and Pepsi Zero Sugar, to name a few. There have also been plenty of limited-release flavors in North America, but other countries around the world get exclusive flavors altogether.

For instance, Poland receives an apple-flavored version called Pepsi Sumemr Chill while Italy gets the Pepsi Twist Mojito. The country outside of the United States that receives the most unique flavors, though, is Japan. The country has had plenty of popular exclusive flavors including Pepsi White (yogurt-flavored) and Pepsi Ice Cucumber. Nearby in Thailand, you can get the exclusive Pepsi Latte.

A 1992 Promotion Ended in Tragedy

PepsiCo has had some of the most successful marketing campaigns in business history, and there have been many ventures into loyalty programs. In 1996, the company debuted Pepsi Points, which would return for two more waves. Most people remember the lawsuit regarding the first Pepsi Points promotion when a man who collected enough points (7 million) didn’t receive the Harrier jet promised in the commercial that was thrown out in court.

While that was comical, a promotion just four years prior in the Philippines ended in tragedy. Pepsi Number Fever had points under each cap, with the grand prize being announced as cap number 349. It turned out that there were 800,000 bottles printed with that number, leaving many in the Philippines to think they won. The following day, a new winning number with only two winners was revealed, but a riot ensued when many thought they had won $40,000, and the riots left five people dead.

Pepsi Used To Own A Lot of Restaurants

When you go to most restaurants, there’s a good chance that you’ll end up seeing Coca-Cola at the fountains, but there are a handful that use Pepsi. The primary reason for that is that Pepsi started to branch out from only selling soft drinks during the later parts of the 1970s. The company acquired popular chains like Pizza Hut, Taco Bell, KFC, California Pizza Kitchen, and even the (mostly) ill-fated Hot ‘n Now.

By the time the late 1990s came around, Pepsi decided to shift its focus from owning restaurants to the snack food business while acquiring more beverage brands. With that, the remaining brands under the Pepsi umbrella were put under the control of Tricon Global Restaurants, which is now known as Yum! Brands, Inc., a separate entity from Pepsi still uses the drink in its fountains at the previously mentioned restaurants.

Four of the 10 Most Popular Brands Are Pepsi-Owned

We all know that the Cola Wars consist mainly of Pepsi vs. Coca-Cola, and although there are some other competitors, the two are far and away the highest-selling soda companies in the world. While Coca-Cola is still the best-selling brand in the world, there is still plenty of representation for Pepsi in the top 10 highest-selling drinks.

Pepsi owns the number two spot with a market share of over $20 billion. Gatorade remains the highest-selling sports drink in the market and the sixth-highest-selling brand worldwide, and that’s also a Pepsi product. Lipton comes in at the number nine spot, entering into the top 10 as PepsiCo focused on healthier drinks. Of course, Mountain Dew is still part of the top 10, and perhaps Pepsi’s second-most-known brand.

The Role of Computing in Marketing and Advertising

The world of marketing and advertising has changed dramatically in recent years, and the use of computing technology has played a significant role in this transformation. Computing technology has revolutionized the way businesses collect and analyze data, and has provided marketers and advertisers with new tools and strategies to reach their target audiences. Today, we will explore the role of computing in marketing and advertising, the advantages and challenges of its use, and its future potential.

Overview of Computing in Marketing and Advertising

Computing technology can be defined as the use of computers and software to process, store, and analyze data. In marketing and advertising, computing technology is used to collect and analyze data from various sources, such as customer behavior, social media, and online advertising. This data is then used to develop targeted advertising and marketing campaigns.

Examples of computing technologies used in marketing and advertising include customer relationship management (CRM) software, data analytics tools, artificial intelligence (AI), and machine learning algorithms. CRM software enables businesses to manage their customer interactions, while data analytics tools provide insights into customer behavior and preferences. AI and machine learning algorithms are used to analyze data and develop predictive models for targeted advertising and marketing campaigns.

Importance of Computing in Marketing and Advertising

The use of computing technology in marketing and advertising has become increasingly important for businesses of all sizes. Computing technology enables businesses to collect and analyze vast amounts of data, which can be used to develop targeted and personalized marketing campaigns. This allows businesses to reach their target audiences more effectively and efficiently.

Computing technology also enables businesses to track the effectiveness of their marketing and advertising campaigns in real time. This means that businesses can make adjustments to their campaigns as they are running, based on the data that is being collected. This real-time feedback loop enables businesses to optimize their campaigns and achieve better results.

Advantages of Computing in Marketing and Advertising

There are several advantages to using computing technology in marketing and advertising:

  • Data collection and analysis: Computing technology enables businesses to collect and analyze vast amounts of data from various sources, including customer behavior, social media, and online advertising. This data can be used to develop targeted and personalized marketing campaigns.
  • Targeted advertising: Computing technology enables businesses to develop targeted advertising campaigns based on customer behavior and preferences. This enables businesses to reach their target audiences more effectively and efficiently.
  • Personalization and customization: Computing technology enables businesses to personalize and customize their marketing campaigns based on customer preferences. This enables businesses to provide a more personalized experience for their customers, which can lead to increased loyalty and engagement.
  • Real-time marketing and advertising: Computing technology enables businesses to track the effectiveness of their marketing and advertising campaigns in real-time. This enables businesses to make adjustments to their campaigns as they are running, based on the data that is being collected.
  • Cost-effectiveness: Computing technology can be a cost-effective way to reach a large audience. Online advertising, for example, can be targeted to specific audiences, and businesses can pay for advertising only when someone clicks on their ad.

Challenges and Limitations of Computing in Marketing and Advertising

While there are many advantages to using computing technology in marketing and advertising, there are also several challenges and limitations:

  • Privacy concerns: The collection and use of customer data raises privacy concerns. Businesses must ensure that they are collecting and using customer data in a responsible and ethical manner.
  • Data breaches and security issues: The collection and storage of customer data can be vulnerable to data breaches and security issues. Businesses must take steps to ensure the security of their data.
  • Overreliance on technology: While computing technology can provide valuable insights and data, businesses must be careful not to rely too heavily on technology. The human touch and personalization are still important in marketing and advertising.
  • Ethical concerns: The use of computing technology in marketing and advertising raises ethical concerns. For example, the use of AI and machine learning algorithms for targeted advertising can result in discriminatory practices if not used ethically.
  • Lack of human touch and personalization: While computing technology can provide targeted and personalized marketing campaigns, businesses must be careful not to lose the human touch and personalization that customers value. Over-reliance on technology can result in impersonal and generic marketing messages.

Future of Computing in Marketing and Advertising

The future of computing in marketing and advertising looks promising. Advancements in computing technology, such as the use of AI and machine learning algorithms, will continue to transform the way businesses collect and analyze data. New trends in marketing and advertising, such as influencer marketing and experiential marketing, will continue to evolve and provide new opportunities for businesses.

Integration of computing with other technologies, such as virtual and augmented reality, will enable businesses to create more immersive and engaging marketing experiences for their customers. The importance of adapting to changes in computing technology will be essential for businesses to remain competitive in the future.

5 Iconic Marketing Campaigns Used By KFC

Back when it was first spawned by Colonel Harland Sanders in the early 1950s, Kentucky Fried Chicken was a local chain that didn’t really rely on marketing outside of word-of-mouth. Over the years, though, it evolved into KFC, a global fast-food giant that has a spot in just about every major market. KFC has been able to get to the top thanks to some amazing marketing campaigns throughout its history, with these five being the most iconic.

Revolving Door of Colonels

Probably the most popular and successful marketing campaign KFC has given us is the hilarious portrayal of the late Colonel Sanders, by a wide variety of random celebrities. Over 20 actors and actresses have dressed up in the classic and unmistakable Colonel Sanders attire. Some of the most notable have been the late Norm MacDonald, Rob Lowe, Ray Liotta, Reba McEntire, Jason Alexander, and Sean Astin. 

Though, it all started out with talented impressionist and SNL cast member, Darrell Hammond, who originally thought he’d be portraying the Colonel permanently. KFC had other plans and booted the poor guy, moving on to other celebrities to keep their campaigns fresh and ever-changing.  

Cocktails With a Twist

Have you ever wanted to drink KFC gravy straight from the container? Let’s assume you have. Don’t you wish you could drink off that sweet nectar without judgment? Your wish has been granted. You can drink gravy in style with KFC’s delicious marketing campaign, gravy cocktails. Following the interesting trend of making savory cocktails, also known as “stocktails”. 

KFC released recipes for The Gravy Mary, The Finger Lickin’ Sour, and The Southern Twist, all using a savory portion of their delectable gravy in lieu of the typical sweet mixer. 

KFC Bath Bombs

In November 2017, KFC Japan pulled a marketing stunt that was intriguing and kind of brilliant. With how popular the KFC franchise has become in Japan, especially during the holidays, the greatly adored restaurant released fried chicken-scented, drumstick-shaped, bath bombs that were extremely exclusive. 

Only 100 bath bombs were produced and only 100 randomly chosen Twitter users who retweeted KFC’s promotional tweet received the deliciously unique creation. It’s not the craziest thing KFC has done, but it’s another notch in the belt of the wild, yet effective marketing schemes the restaurant has come up with.  

Tender Wings of Desire

Do you know what all moms desire on Mother’s Day? Did you say wings? Or perhaps a romance novella based on the Kentucky fried heartthrob Colonel Harland Sanders? Why not both? Published in 2017, Tender Wings of Desire is a romance novella specifically marketed toward mothers for Mother’s Day. 

The story follows Lady Madeline Parker, who runs away from her strictly controlled life at Parker Manor. Finally feeling free and in control of her destiny, she unexpectedly ends up in the arms of the hunky and mysterious sailor, Sanders. Unfortunately, the book received poor ratings, but you can’t say it’s not one of the more creative marketing schemes any fast food franchise has come up with.  

Fried Chicken Flavored Nail Polish

In 2016, KFC unveiled its newest, and perhaps most unsuccessful, marketing scheme. Delivered in luxury packaging, KFC touted the colors Hot & Spicy and Original Recipe which essentially looked like a blend of herbs and spices, while others compared it to speckled gravy. What really set the nail polishes apart from normal ones, though, was that they were edible and were supposed to taste like KFC chicken.

Reviewers didn’t think it tasted all that great, though, but the whole campaign brought a lot of attention to KFC. Unfortunately for most of us, we weren’t able to get our hands on some of the KFC nail polish. “We’re not mass producing it,” a spokeswoman said. “We are only giving previews to the media to test the market reaction.”

Understanding Your Target Market: How To Conducting Market Research On The Fly – And Still Make It Count

In today’s fast-paced business world, small businesses and startups must conduct market research quickly and efficiently to make informed decisions about their products or services. Market research is an essential tool for businesses to understand their target market and make informed decisions about their products or services. However, traditional market research can be time-consuming and expensive, which is why many businesses are turning to market research on the fly.

Market research on the fly refers to the process of collecting market research data quickly and efficiently, without the need for a significant investment of time or money. The advantages of market research on the fly are many, including the ability to make decisions quickly, adjust strategies in real time, and stay ahead of the competition.

Today we will explain what market research on the fly is, how to identify your target market, and techniques for collecting data. We will also provide tips for successful market research and advice on how to analyze and use market research data to inform business decisions.

What is Market Research on the Fly?

Market research on the fly is a quick and efficient way for businesses to collect market research data without the need for a significant investment of time or money. Traditional market research can take weeks or months to complete, which is why many small businesses and startups are turning to market research on the fly. The benefits of market research on the fly include the ability to make decisions quickly, adjust strategies in real time, and stay ahead of the competition.

Identifying Your Target Market

Identifying your target market is the first step in conducting market research on the fly. Your target market refers to the group of customers who are most likely to buy your product or service. It is essential to identify your target market to ensure that you are marketing to the right audience.

To identify your target market, you need to consider factors such as age, gender, location, income, and interests. Once you have identified your target market, you can then start collecting data to inform your marketing strategies.

Conducting Market Research on the Fly

There are several techniques for conducting market research on the fly. One of the most effective techniques is social media listening. Social media platforms such as Twitter, Facebook, and Instagram are excellent sources of market research data. By monitoring conversations on social media, businesses can gain insights into what their target market is talking about and what they are interested in.

Another effective technique for conducting market research on the fly is online surveys. Online surveys are a quick and easy way to collect data from your target market. There are many online survey tools available that make it easy for businesses to create and distribute surveys to their target market.

Tips for Successful Market Research on the Fly

There are several tips for conducting successful market research on the fly. Firstly, it is essential to define your research goals before starting. You need to know what you want to achieve from your market research and how you plan to use the data.

Secondly, it is essential to use multiple data sources. Using multiple data sources, such as social media listening, online surveys, and focus groups, can provide a more comprehensive view of your target market.

Lastly, it is important to analyze your data thoroughly. Analyzing your data will help you identify patterns and trends in your target market, which will inform your marketing strategies.

Using Market Research Data to Inform Business Decisions

Once you have collected and analyzed your market research data, it is essential to use the data to inform your business decisions. Market research data can provide insights into what your target market wants, what they are interested in, and how they behave.

Using market research data can help businesses make informed decisions about their products or services, marketing strategies, and customer service. For example, if market research data shows that customers are interested in a particular product feature, a business can adjust its product development plans to include that feature. Similarly, if market research data shows that customers are dissatisfied with a particular aspect of a business’s customer service, the business can adjust its customer service strategy to improve customer satisfaction.

Examples of Market Research on the Fly

Many successful businesses have used market research on the fly to inform their business decisions. One such example is Airbnb. When Airbnb was starting, the company needed to identify its target market quickly. To do this, the company sent out a series of surveys to its early adopters to gain insights into what they liked and disliked about the service. This information helped Airbnb to refine its product and marketing strategy, leading to the company’s success today.

Another example is Coca-Cola. In 2011, Coca-Cola wanted to better understand its target market’s beverage preferences. The company used social media listening to monitor conversations about beverages on social media platforms. This helped Coca-Cola to identify new flavor trends and adjust its product development plans accordingly.

Growing Your Business Through Social Media: Tips for Crafting a Winning Online Presence

In today’s digital age, social media has become an essential tool for businesses to reach potential customers and grow their online presence. With over 4 billion active social media users around the world, it’s no wonder that businesses are investing more and more in their social media strategy. While it may seem overwhelming to know how to start or improve your strategy, we will provide you with some tips to help you craft a winning online presence.

Importance of a Winning Online Presence

The first step to growing your business through social media is to understand why it’s essential to have a winning online presence. A winning online presence is a combination of a strong visual and written identity that aligns with your brand values and resonates with your target audience. By having a strong online presence, businesses can increase their visibility to potential customers, build brand loyalty, and increase sales. Your online presence acts as a virtual storefront that customers and potential customers can engage with at any time.

Know Your Audience

Knowing who your target audience is, their interests, needs, and habits is an essential part of creating a winning strategy. Your target audience should be at the forefront of all social media decisions and will guide you in all aspects of content creation. It’s essential to use social media platforms to research and analyze your audience to get insights into their preferences and pain points. You can also ask your followers directly for feedback, which can help you better understand how to meet their needs.

Choose the Right Social Media Platforms

With so many social media platforms available, it can be overwhelming to figure out which ones to use for your business. The key to selecting social media platforms is to choose ones that align with your business goals and target audience. While it’s tempting to use every social media platform available, it’s essential to focus on a select few where your audience is most active. Selecting too many social media platforms can lead to diluted efforts and a lack of focus. Aligning your efforts with a few top-performing platforms can lead to better results.

Develop a Social Media Strategy

Once you know your target audience and have selected the appropriate platforms, it’s essential to develop a social media strategy. A social media strategy will guide your efforts, allow you to better engage with your audience, and provide direction on the creation of content. Your social media plan should define your goals, audience, key messaging, and content themes.

One aspect of your social media strategy should be to develop a content calendar to ensure consistent posting across all channels. Consistency is important in building brand awareness and engaging with your audience. It can also help with building trust with your audience by being dependable and reliable in delivering content that’s relevant and valuable.

You can also develop a social media calendar to plan out key events, holidays, or product launches to make sure you take full advantage of opportunities to boost engagement and reach.

Share High-Quality and Engaging Content

Sharing high-quality content is key to creating a winning online presence for your business. Content should be relevant and provide value to your audience. You can post photos, videos, infographics, or other graphics that enhance your message. Be sure to use attention-grabbing headlines and calls to action.

It’s important to curate content that resonates with your audience and aligns with your brand values and to create original content that’s engaging, entertaining or educational. Consider tapping into current or trending topics relevant to your business, creating polls, quote graphics, or sharing testimonials from satisfied customers.

Consistency is Key

Posting consistently is important in building brand awareness and engaging with your audience. You can plan on posting daily, weekly, or at a frequency that aligns with your target audience. Consistency leads to trust, dependability, and reliability, and this increases engagement and reach.

Outsourcing your social media management can be a good option if you don’t have the time, resources, or specific knowledge to create and manage engaging social media content. Working with a social media expert can ensure you stay focused and provide strategies that deliver results.

Monitor and Measure Your Success

Monitoring and measuring your social media success can help improve your social media strategy. Tracking metrics such as follower growth, engagement rates, impressions, click-through rates, and conversions can provide data-driven insights that can be leveraged to improve your social media strategy. Keeping track of the metrics that matter most to your business will help you understand how your efforts are performing and adjust accordingly.

5 Iconic Marketing Campaigns Used By Pepsi

When you’re in a head-to-head war against another titan of the industry, you have to have some great marketing ideas at your disposal. In the Cola Wars, Coca-Cola and Pepsi have been going head-on for over a century for brand superiority. The latter drink has had some terrific campaigns that were considered among the best in marketing history, with these five being Pepsi’s most iconic.

Cindy Crawford

There are certain ad campaigns that are remembered for a couple of years after their release, then there are those that are remembered for decades to come. One of the campaigns that falls into the latter category is the one where supermodel Cindy Crawford appeared for Pepsi. The company was in the process of a can and bottle redesign and needed a good marketing campaign to make people aware.

With that, Lee Garfinkel pitched the idea of having the model drink Pepsi, and he originally had Macaulay Culkin in mind as one of the children fawning over her a la “The Little Rascals”. The immediate success of the campaign had Pepsi throwing money hand over fist at Crawford to get her into more ads as Pespi’s popularity grew throughout the 1990s.

The Super Bowl Halftime Show

No particular portion of a television broadcast in the United States gets more eyeballs on it each year than the Super Bowl halftime show. While a majority of the country watches the game for various reasons, it’s the halftime show that gets the most attention from non-sports fans. During the early years of the Super Bowl, the halftime show was an afterthought, but that would change when Coca-Cola became the first-ever halftime show sponsor in 1989.

After a few years of no sponsorships, the Super Bowl halftime show returned to being a so-so affair, but it became must-see television when Pepsi became the sponsor for the first time in 2007. The company was able to get Prince to play the halftime show in Miami during a downpour in what many consider the greatest performance in the big game’s history (musically, at least). Pepsi then returned as a sponsor, landing Beyonce in the first year of its second stint.

You Got the Right One, Baby

As you may have been able to guess, Pepsi has leaned more toward musicians throughout the company’s history, making Crawford one of those rare exceptions. To kick off the 1990s, the legendary Ray Charles appeared in an advertising campaign for Pepsi that lasted for three years, promoting the diet version of the drink. A new jingle was created in conjunction titled “You Got the Right One, baby, Uh Huh.”

The song was written by Maryland singer Arthur Takeall who performed it on a local radio station. He was able to copyright the song, too, meaning that Pepsi’s advertising campaign netted him a pretty penny. It was the slogan that Pepsi needed to stay in the mind of Americans even if they weren’t witnessing an ad at that time.

Pepsi Stuff

Anyone that was around in 1996 knows how much Pepsi we were all drinking (or at least buying) because of the Pepsi Stuff program that was released that year. Each can, bottle, and case of Pepsi products came with a certain amount of points that could then be sent to the company in exchange for merchandise. While most of the affordable items were Pepsi hats and t-shirts, there were some big ticket items, too.

Some of these more expensive items included a leather jacket and a mountain bike, but there was one prize that Pepsi never thought would be redeemed: a Harrier jet for 7 million points. A man named John Leonard was able to get all of those points, however, saying that it was cheaper to go through the points system than to buy a jet. He sued Pepsi for false advertising, but the case was dismissed and he didn’t get his Harrier.


With every passing generation, Pepsi attempts to lay claim to being the official soft drink of that generation. This started in the mid-1960s with “The Pepsi Generation”, helping to boost sales of the drinks. The generational campaigns didn’t really take off in the 1970s, but in the 1980s returned in a big way thanks to the help of Michael Jackson. Hot off the heels of his “Thriller” album, Jackson appeared in a Pepsi advertising campaign that was insanely popular.

Pepsi was dubbed “The Choice of a New Generation,” and the company had some of the most memorable ads of the decade. This continued into the 1990s thanks to Pepsi’s “Generation Next” campaign that featured the likes of Britney Spears and The Spice Girls.

5 Iconic Marketing Strategies Used by Burger King

Founded in Florida in 1953, Burger King is one of the largest fast-food chains in the world with around 20,000 locations. Throughout the years, Burger King has relied on massive marketing campaigns and strategies to help keep them at the forefront of peoples’ minds when they’re thinking about where to go for lunch. Here are five of those strategies that helped boost Burger King’s status, bringing in millions of dollars in revenue.

The Battle Against McDonald’s

Throughout most of its history, Burger King has played second-fiddle in the fast food hamburger game to McDonald’s. Naturally, Burger King has taken countless shots at McDonald’s, including campaigns that say to “never trust a clown” and that behind every Big Mac is a bigger Whopper. Perhaps the most involved anti-McDonald’s campaign that Burger King has ever had, though, was when they went all-in on touting their French fries.

McDonald’s is known for having French fries that are almost universally beloved, but not so much for Burger King. In the late 1990s, the company spent the equivalent of $150 million in today’s money to promote their new fries, which included commercials with blind taste tests. Burger King bought up a lot of ad space saying that they were the new fry king in town, and it helped drum up a lot of new business.

Burger King Kids Club

Another thing that McDonald’s holds above other fast food restaurants is the popularity of the kids’ menu. The Happy Meal is the first thing that people tend to think of when it comes to fast food for kids, but Burger King was hoping to change that in the 1990s. At the start of the decade, the Burger King Kids Club was introduced, hoping to make children feel like they were part of an exclusive team.

This included Burger King introducing a slew of characters that were inclusive, including a handicapped child named Wheels. The Kids Club did a fine job in pulling in the millennial generation to Burger King for several years but really started to tail off toward the end in terms of implementation. Thus, the BK Kids Club was pulled in 1999, making it the quintessential “90s kid” pop culture piece.

The King Mascot

When Burger King started operations, there was a cartoony king who sat atop a hamburger while holding an oversize drink. However, as the chain became more popular and expanded nationwide, many became familiar only with the Burger King text with the buns on the logo. It wasn’t until the 2000s that Burger King established a full-time mascot in the same way that Ronald McDonald had been representing McDonald’s for decades.

Thus, the King was introduced into advertising in 2003. He became an instant fan favorite and appeared in nearly every advertisement for several years. In 2010, Burger King retired the mascot, but with marketing campaigns not hitting as hard without him, the King was brought back in 2015. Is he a bit creepy? Sure, but he’s incredibly effective for advertising.

Have It Your Way

During the early 1970s, fast food restaurants didn’t want to make any changes or substitutions when it came to menu items because it cut into efficiency. Burger King decided to scrap that idea and allow customers to make any alterations they wanted. Paired with a catchy jingle, the “Have it Your Way” campaign was born and millions came to BK to try an item they always wanted for the first time, except in their own way.

The campaign became so successful that Burger King never really dropped it. In fact, it became the company’s slogan, and in the decades that followed, the slogan remained a variation of the famous phrase. Now, pretty much every fast food chain allows people to make alterations, but those on the older side remember that it was Burger King who did it first.

The Whopper Song

Speaking of the “Have it Your Way” jingle, a new twist was put on it in 2022 that became one of the most talked about advertising campaigns in years. Simply known to many as “Whopper Whopper,” the song repeated the menu item’s name over and over, making sure that it got into the head of the viewer. It ended up being massively successful as people who have never even eaten at Burger King were humming the tune.

This was especially true for football fans in the United States during the 2022 season. Seemingly every commercial break of NFL and college football games had the Whopper song playing, and the campaign spread like wildfire. It resulted in a strong fourth quarter for Burger King which saw an increase in revenue compared to the previous year.

5 Iconic Marketing Campaigns Used By McDonalds

McDonald’s is one of the most recognizable brands in the world, and they’ve been using creative marketing campaigns to stay ahead of their competition for decades. From using celebrity endorsements to experimenting with new technologies, McDonald’s has always been willing to try different approaches. In this article, we’ll be taking a look at five of their most iconic marketing campaigns over the years.

The ‘You Deserve a Break Today’ Campaign

This campaign was launched in 1971 and featured an all-star cast including basketball legend Michael Jordan and Australian model Elle Macpherson. The adverts revolved around the idea that everyone deserves a break from time to time – which coincidentally happens to be what McDonald’s had to offer.

The McDelivery Service

In 2004, McDonald’s made headlines when they launched their McDelivery service in some locations, allowing customers to order food online or via phone and have it delivered right to their doorsteps. This innovative move helped them stand out from other fast-food joints and allowed customers greater convenience than ever before.

‘Hey Good Lookin” Campaign

During the mid-1990s, McDonald’s ran a very successful campaign featuring popular celebrities such as Jennifer Aniston and Shaquille O’Neal singing cover versions of “Hey Good Lookin'”, a classic country song originally written by Hank Williams Sr., as part of their advertising strategy. This campaign was designed to reach out directly to consumers by tapping into their nostalgia for classic music, as well as introducing them to younger stars like Aniston who were just beginning their rise in popularity at the time.

Monopoly Promotion

The Monopoly promotion has been one of McDonald’s most successful ongoing marketing strategies since 1987 – offering customers chances to win exclusive prizes through collecting game pieces included with some meals. Prizes included everything from food items (for example free burgers), cars, vacations, and more – creating an exciting incentive for people to buy more products from McDonald’s.

Introduction Of McCafé

In 2009, McDonald’s launched its brand new line of coffee drinks named McCafé – a play on words based on its own name – aiming at reaching out to the coffee drinkers who would otherwise go elsewhere for caffeine fixes throughout the day. With its bright yellow cups, high-quality brews, and sleek logo design – McCafé was designed specifically with contemporary tastes in mind, making it incredibly popular among millennials looking for something Instagrammable each morning 

A Beginner’s Guide to Creating a Strong Online Presence for Your Business

In today’s digital era, having a strong online presence is crucial for every business. Whether you’re a small local shop or a large corporation, building an online presence will help you reach new customers and grow your business.

If you’re just starting out and don’t know where to begin, here are some tips to help you create a strong online presence for your business:

1. Build a Website

The first step in creating an online presence is building a website. Your website is the face of your business on the internet, and it should be professional-looking and easy to navigate.

When designing your website, consider the following:

  • Choose a domain name that reflects your brand
  • Use high-quality images
  • Make sure your website is mobile-friendly
  • Include clear calls-to-action

2. Optimize for Search Engines

Once you have a website, the next step is to optimize it for search engines. This means using keywords related to your industry throughout your website content so that search engines like Google can easily find and index your site.

Some tips for optimizing your website for search engines include:

  • Researching relevant keywords
  • Using those keywords in page titles, meta descriptions, and throughout your content
  • Making sure all images have alt tags

3. Create Social Media Accounts

Social media is one of the most powerful tools available for businesses today. By creating social media accounts on platforms like Facebook, Instagram, Twitter, and LinkedIn, you can connect with potential customers and promote your brand.

When creating social media accounts:

  • Choose platforms that are relevant to your industry
  • Keep branding consistent across all platforms
  • Post regularly with engaging content
  • Interact with followers by responding to comments and messages

4. Utilize Online Directories

Online directories like Yelp and Google My Business are great resources for businesses looking to improve their online presence. By claiming and optimizing these listings, you can increase visibility in search results and provide potential customers with helpful information about your business.

To optimize online directory listings:

  • Claim all relevant listings
  • Complete all fields with accurate information about your business
  • Use high-quality images
  • Encourage customers to leave reviews

5. Monitor Your Online Reputation

Finally, it’s important to monitor what people are saying about your business online. This includes reviews on sites like Yelp as well as mentions on social media.

By monitoring what people are saying about you online:

  • You can respond promptly to negative reviews or comments.
  • You can use positive feedback as testimonials on social media or on other marketing materials.

Creating a strong online presence takes time and effort but will pay off in the long run by helping you reach new customers and grow your business. Follow these tips consistently over time, adapt them according to trends in technology & marketing practices – keep learning from other successful brands!