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Category: Social Media

How To Use Facebook In A Healthy Way

Facebook, when first introduced, was a great way to let your friends know what you were up to in college. Now, it’s something where everyone seems to be getting into arguments with people from the opposite side of the aisle and, quite frankly, has played a part in causing a rift between people around the world. Instead of jumping into the pile of arguments and breaking your mental health, instead opt to approach Facebook in a healthier way. To do that, we’ve come up with five steps to make sure you’re getting the most out of social media without it taking over your life.

5. Set a Limit

When setting a course of action on using Facebook the right way, you should first track how much time you’re spending on the app. If you are spending more than 30 minutes per day on social media, you’ll want to start cutting down immediately because that’s the maximum suggested by the Journal of Social and Clinical Psychology. The best way to limit time is by turning off push notifications, instead catching up on everything during your designated Facebook time.

4. Know What You Want

You shouldn’t hop on Facebook without knowing exactly what it is you’re looking for in your session. People tend to lose track of time and just scroll with no end in sight, and this can turn into hours of browsing and poor mental health. Go on Facebook looking for a specific person’s post, to update your status, find something on the Marketplace, etc. It makes it much easier to be in and out when you have a plan of attack.

3. Cut the Friends List

One way to completely minimize your time on Facebook is by slashing your friends list and the amount of people that you follow. If you limit your friends list to only those that you know and talk to on a regular basis, then you’ll only be seeing what they post. If there’s a slow day where they don’t post anything, then your Facebook time will only be a few minutes, leaving you plenty of time to create your own memories to share.

Top 5 Richest Instagrammers
Top 5 Richest Instagrammers

2. Follow Positivity

There are some accounts that you should still follow, even if you don’t know them. That’s because they can give off a good vibe that you otherwise wouldn’t get on Facebook. You’ve probably seen the sports arguments that people get into on Facebook, but that’s nothing compared to political arguments. Try to steer clear of any political talk for your own time and sanity, instead focusing on short form videos with wholesome content.

1. Don’t Post Every Thought

Not everything that comes to your mind and not every photo that you take on your phone needs to go on Facebook. It’s not just a matter of oversaturating your profile with posts, but exposing too much of yourself. There have been countless people that have shared just a little too much and it came back to bite them. Whether it be something offensive from their younger days, pictures of them partying when they weren’t supposed to be, or even something more minor, you can share too much.

How To Cultivate A Healthy Approach To Instagram

Instagram is a great way for us to share our finest photos, but just like any social media app or site, it can be addicting. People can spend several hours per day just scrolling through Instagram and posting photos of themselves, especially when trying to find the right filter. It’s important to not use Instagram as a full time job that you don’t even get paid to do, so focus on a healthier approach to the app. Here’s how to do just that in five easy steps:

5. Post Dump

You’re not trying to be the next Jenner, so you don’t have to take a photograph with your phone and think that it needs to go straight to Instagram. Instead of posting every photo as they happen, try to do a once a week photo dump. This will allow you to filter the photos that you actually want to share, and it will mean you’re spending a lot less time on Instagram and worrying about filters. All in all, you’ll save literal hours of your life by not posting in real time.

4. Don’t Compare Yourself

The dream for many is to become an Instagram influencer and post about life experiences such as travel, as well as expensive things that we purchased. Because of this, you’re only seeing the most lavish moments in peoples’ lives on Instagram, likely including your own. You shouldn’t spend time comparing your own life to others on the app and wish that that could be you. Studies have shown that this is terrible for your mental health, so only worry about you. With that said…

3. Try Not to Follow Celebs

Nobody is going to make you feel more inadequate than the top 1 percent of influencers on Instagram or those that are famous already without the app’s boost. If you’re following celebrities, make sure it’s because they’re posting content that’s actually interesting to you, such as behind the scenes footage and short funny videos. If you’re following them for their private jet or luxury car posts, it’s not going to be good for you.

2. Stop the Scroll

No matter how many people you’re following on Instagram, it literally will not end if you continue to scroll. They’ll find a way to suggest other accounts for you to follow. Because of this, it’s easy to continue to scroll through and start to randomly follow accounts that you don’t even know. You look up from the clock and realize that you’ve been scrolling for hours on end. When you pull up Instagram, try to only look at the top few posts in your feed and then stop.

1. Learn the Algorithm

Follow a lot of sports accounts? You can expect to see a lot more on your recommendations. The same goes for any category that can be tagged. Unfortunately, that can mean some pretty toxic stuff that gets plastered onto your feed even if you follow just one account out of spite. Make sure to clean up the list of people you follow so that you’re getting the most wholesome content on your feed. This also makes things better for your mental health and it doesn’t seem like the time spent on Instagram is wasted.

Does YouTube’s Algorithm Promote Extremism?

It may have happened to you when browsing the internet. You see a link to a video on a website like Reddit or Twitter and it leads you to watching a video about extreme ideals from one end of the spectrum or the other. At first, you might watch this extremist video out of spite or morbid curiosity, but before you know it, you’re being suggested very similar videos to the point where you may become indoctrinated into a way of thinking. This is because YouTube’s algorithm is built in a way where if you watch just one video on a particular subject, you’re bombarded with many on the same topic.

You tend to fall into what’s known as a channel cluster thanks to the YouTube algorithm, which funnels your suggestions into more specific topics. If you watched one video that criticized “SJWs” (social justice warriors), that leads to topics that start swaying to the right of the aisle. Suggested videos become more far right until you’re getting some very scary topics that are extremely racist and sexist. The same can be said for anti-capitalism videos and how it can lead to far left ideals such as forcefully tearing down the government. These rabbit holes were once reserved on YouTube for one cat video leading to an hour-long compilation playlist, but it has become very extreme politically in recent years.

This seems to be especially true when it comes to the far right of politics. Consumption of far right and ‘anti-woke’ content on YouTube – while small relative to politically moderate and nonpolitical content – is stickier and more engaging than other content categories,” says one study conducted by Stanford University, adding that “The growing engagement with radical content on YouTube may simply reflect a more general trend.”

With that said, the far right extremist content tends to generate more of a response, and thus, is more ingrained into the algorithm. If you see a video speaking about politics and there’s no bias in one direction, you’re likely to just say “meh” and move on to the next video. When you vehemently oppose something, you watch the entire video out of seething curiosity and react with dislikes, getting in comment wars, etc.

There’s a current hypothesis called algorithmic radicalization that has been studying this very phenomenon. Research began in 2021 with several major studies, and results are still being worked on to this day. One study has already noted that YouTube’s “Changes appear to have affected the propagation of some of the worst content on the platform, reducing both recommendations to conspiratorial content on the platform and sharing YouTube conspiracy videos on Twitter and Reddit.”

With this hypothesis, YouTube acts as the starting point for extremism where it hosts content and the algorithm catches people who have fallen down this “rabbit hole.” From there, the content starts to spread like wildfire across social media platforms, and for some people, it converts them into having these extremist views. Interestingly enough, though, the algorithm tends to capitalize on how people already felt or what their interests were. With that said, perhaps it’s not a YouTube problem to begin with, but rather people already having those types of seeds planted and YouTube is the symptom.

How To Make The Most of LinkedIn For Your Job Search

Long gone are the days where you asked to talk to a manager at a random company you wanted to work for, shake hands and fill out a one page paper application. Now, you have to play the recruiting game, and a big part of that is through LinkedIn. Around 125 million people per year land interviews thanks to the job networking site, and about 35 million landed jobs because of their profiles. Do you want to land your dream job without having to actively apply left and right? Here’s how to make the most of your LinkedIn profile when job searching.

5. Set Your Status

Are you currently searching for a job, but haven’t gotten any emails from recruiters on LinkedIn? That’s because your profile might not be popping up for them when they’re searching for new candidates due to your settings. You can change your work status through LinkedIn in just a couple of easy clicks. First, click on your profile picture, then select view profile. From there, click the ‘open to’ button on the introduction card, then select ‘finding a new job.’ Voila, recruiters will now be able to see that you’re ready to work.

4. Bio Essentials

By nature, humans are very visual creatures, and that includes those working in the recruiting field. Because of this, you’ll want to make sure that your bio on LinkedIn actually stands out. This means taking a nice, professional looking photograph to use as your primary profile picture, as well as a good background image to capture attention. You should also include a good summation of your work history without overusing the buzzwords that we’ve all come to be annoyed with over the years.

3. Detailed Experience

While you may have captured a recruiter’s attention with your bio, there’s nothing they love more than reading every minutiae of experience that you have. It doesn’t matter if you worked at a fast food joint, recruiters want to know exactly what you did while working there, what kind of awards you received and what you can bring to the table. This includes your educational experience, too. Don’t leave any details out as you’ll be able to fit into more spots and make the recruiting process much easier.

2. Link Everything

If you have links to anything, you’ll want to include them on your LinkedIn profile. This is especially true for those that are working in creative fields like graphic design. Recruiters are going to ask for your portfolio at one point or another, so it’s best to include that in your profile and skip the hassle. Links are also great if there is a news story about you, even if it’s on a local scale. This is tangible evidence of your accomplishments that don’t need to be researched.

1. Proofread

Finally, and this is probably the most important detail, make sure to proofread everything on your profile. Recruiters are instantly turned off with spelling and grammatical errors, and having to try to piece together details that may have been left out is time consuming. Even if you have to have someone else read your profile for you, it’s worth it in the long run as you’re setting yourself up for success and a new job.

How To Become An Influencer On Instagram

For many of us, there’s a dream where we can just travel the world, post our photos on Instagram and get paid for doing so. While it sounds like a literal dream, there are plenty of people who make a living doing just that. These people are known as influencers, and they promote brands on a global scale through Instagram. Want to know how to become one? Follow these simple steps to start making money on your favorite app.

5. Build a Strong Bio

Any strong influencer that wasn’t famous before coming onto Instagram always has a strong profile and bio. Make sure that you have your profile picture set to something eye-catching and that you have your specifics filled out, including a business email so that potential clients can contact you. Use keywords that promote your interests and garner company attention, and include links to all your other social media profiles. Lastly, throw in a little bit about yourself and what makes you unique.

4. Caption This

Most people will hop on Instagram to post a photo or two and then put no caption behind it, which is absolutely fine. However, if you’re trying to become an influencer, you have to use a lot more than a one word caption for each of your photos. Make the caption as storytelling as possible, and use hashtags where necessary. This will get you more attention from people who don’t even follow you, allowing you to grow your brand. This is also a green flag for those looking for influencers to market their products.

3. Engage With Your Followers

Another sign for a company that a particular account is worth using as an influencer is the fact that they’ll engage with their followers. Sure, there are people like the Kardashians and Jenners that don’t have to reply to any comments to have their influence felt, but we’re not at that level yet. For now, try to respond to as many people as you can. This is a sign to companies that you know their product and can do a little PR work that they don’t have to in the long run.

2. Always Be Posting

There’s almost no chance that a company will be betting on an influencer when a person only posts once or twice a month. Growing your brand and getting the attention from companies that you need requires you to frequent Instagram as much as Norm frequented Cheers. Get familiar with what your most popular posts are and what time they were posted and find yourself a good rhythm/schedule. It’s ideal to post at least once a day to go down the influencer path, but more is better.

1. Pick the Right Endorsements

Alright, so you’ve developed your big following, you’re posting almost every day and you’re ready to start making money. Now’s the time where you have to be selective of what companies you’re sponsoring. Don’t just blindly fall into a deal with the first offer that you get. There could be a lot of hidden details that hinder you and the company’s reputation may be subpar. Have another set of eyes to help you out in the process so that you’re selecting what’s right for you.

What Makes Trump’s Social Media Strategy So Effective?

In the course of United States history, only three presidents have been impeached. The first came when Andrew Johnson was impeached in 1868 and we didn’t see it again until Bill Clinton 130 years later. Then, Donald Trump made history when he became the third president to be impeached, and the first president to be impeached twice.

It seemed that so many things went wrong during the Trump presidency, but he was still able to keep almost all of his loyal following. So much so, in fact, that his contingency was willing to believe that his reelection bid was stolen from him and advanced on the Capitol Building on January 6, 2021. So how did someone known for real estate, reality television and no prior political history develop such a strong following? The marketing, of course. More specifically, Trump knew how to play the social media game.

Before Trump came along, most politicians would be very selective with the words they used on social media, with many simply having a social media management team to post for them. Not Trump, though. Trump would let loose any thought that came to his head and let people know how he felt on any and every subject from the economy to sports. 

This helped to establish Trump as someone who was not part of the establishment. He was sending out tweets on an almost hourly basis in the same way that your average Twitter user would do. This made him more accessible to people on the internet and relatable. Although you might not agree with what he was saying, nobody has been able to establish the kind of presence that Trump did leading up to his Twitter ban in 2021.

It wasn’t just Twitter that saw a massive uptick in Trump interest, as Facebook users (who tend to skew older these days than when it was first introduced) were able to garner him a lot of monetary support. His social media manager, Brad Parscale, said that advertising on Facebook made it so that Trump wasn’t spending all of his own money on his campaign. This was able to bring in nearly $300 million in funds. “Facebook allowed us to do that in alarming numbers,” Parscale said. He added that the Facebook campaign got the other social media platforms interested in having Trump related coverage to bring in more money.

Nobody purchased more advertising in their 2016 campaign than Jeb Bush at $82 million, while Trump spent just $10 million, which placed him eighth overall for any candidate. Trump’s grassroots campaign and social media coverage spread like wildfire, though, generating an estimated $1.9 billion in free advertising. Hillary Clinton was second on that list…at $746 million.

Trump followed what was known as ‘big seed’ marketing in the fact that he already had a lot of followers, and many of them shared the same opinions as him. Because of this, there was no such thing as “bad press.” All Trump had to do was tweet, and he would be talked about ad nauseum for what he said rather than any specific policies. This is what caused the saturation of Donald Trump, and led to him being the most visible candidate and won him an election. 

“I really believe that fact that I have such power in terms of numbers with (social media), I think it helped me win all of these races where others spent much more money than I spent,” Trump said. “I think that social media has more power than the money others spent…I proved that.”

5 YouTube Trends To Know About

Back when it started in 2005, YouTube was a fun way to post videos of you and your friends just hanging out and doing goofy stuff. Now, it has evolved into the second most visited website on the internet (behind only Google, which owns YouTube) thanks to the countless amount of content and can even make you money. YouTube changes by the day, but there are some major trends to keep an eye on now. Here are five of those trends that you need to know about.

5. ASMRevolution

Autonomous sensory meridian response, or ASMR for short, is something that’s been around forever, using it as a science is something that’s fairly new. We started seeing ASMR videos pop up on YouTube about a decade ago and in the past year or so, we’ve seen a tremendous boom. Now, there’s a massive variety with YouTubers dedicating their entire channel to ASMR as the videos are long in length (great for revenue) and draw millions of viewers. Younger generations are coming to ASMR videos in droves, with over 80 percent of Gen Z’ers watching ASMR.

4. Meme Accounts

We all love memes, but especially younger generations. This isn’t something new, either, as short meme videos have been popular since the days of Vine, but trends are cyclical and we’re right back to the short form videos on top. Perhaps this is thanks to the emergence of TikTok and YouTube’s response to it, but accounts that are dedicated to meme videos are taking off. Add in the compilation channels that show memes and you’ve got yourself a nice combination of an easy way to make a channel take off.

3. Celebrity Vlogs

Thanks to their built-in audience, there are a lot more celebrities that are taking to YouTube to earn themselves extra revenue in their free time. We’ve already seen people like Dwayne “The Rock” Johnson, Will Smith, Ryan Reynolds and more create their own personal vlogs on YouTube, and that list only grows longer by the day. This is also good for their PR to make them more relatable, as we’re seeing early on the celeb wave.

2. Revenue Boom

When YouTube first introduced ads, it was a nice way to get their parent company, Alphabet, some pocket change. Now, it’s a big source of revenue that has reached billions of dollars. In the first quarter of 2022 alone, YouTube brought in $6.86 billion in ad revenue, and that still somehow fell short of expectations. Once conflict in Eastern Europe/Russia cools down, expect the ad numbers to skyrocket. Creators are finding ways to maximize revenue after things were cloudy on what was allowed and what wasn’t at first.

1. Live Streaming

Microsoft tried and failed to get into the live streaming game to try and topple Twitch, but YouTube has proven to be the biggest competitor to the Amazon subsidiary. YouTube has a focus on gaming, but live streams any topic including sports, talk, news and more. Because of this, YouTube live streaming has seen tremendous growth, and now with ways to donate to streamers expects to be a major player in the years to come. This is especially true thanks to the likes of streamers like Mr. Beast, PewDiePie, Dr .Disrespect and more.

5 Facebook Trends To Know About

When it was first started more than 15 years ago, Facebook was a way for college students to connect and post updates about what they were doing and finding new friends. Since then, Facebook has evolved into a do-it-all service that’s become a titan in the technology sector, far outreaching its social media beginnings. Mark Zuckerberg has been at the helm through it all, and the changes that he’s made seem to be never ending. There are certain trends that catch on with Facebook, and here are five that you need to know about now.

5. Into the Metaverse

Sure, there was some criticism upon the initial announcement that there would be a name change in late 2021 from Facebook to Meta, but it’s a change that is here to stay. Zuckerberg has called the Metaverse “the next evolution in social connection and the successor to the mobile internet.” It’s a massive undertaking that the company is going through, and it includes more than just social media. Meta platforms will include work and school apps, gaming, shopping and just about everything else you can imagine. Which leads us to our next topic.

4. A New Reality

One of the biggest aspects of the Metaverse is the use of augmented and virtual reality. Facebook sees this as the new platform for social media and the internet as a whole, and is at the forefront of the movement. In 2012, virtual reality company Oculus started, and seven years later was acquired by Facebook. Since then, Facebook has used this platform now called Reality Labs to make VR more accessible.

3. Reel Potential

If you’ve been on Facebook in the past couple of months, you may have noticed something new on your news feed. It’s called Facebook Reels and allows people to create videos in a very similar way to Instagram stories. Not only that, but people can actually make money through their reels via ad revenue and stars that can be purchased from viewers. The ability for the average person to make money will make Reels a highly coveted service in the coming months and years.

2. Talk to Bots

For those that are growing a business, Facebook offers some powerful tools so that you don’t have to be on top of customer service 24/7. Among those that have been the most helpful is the Chatbot, which can answer any FAQs that businesses have. Even if you want to set up your own page that isn’t really selling anything, you can cut out a lot of the hassle by having AI filter out any questions that can be quickly answered before coming directly to you with any issues.

1. Live Streaming Future

When it comes to live streaming video games on the internet, Twitch is still the king on the block, but that doesn’t mean that others haven’t tried. Microsoft gave it a go with the now defunct Mixer, and now Facebook is taking its turn with Facebook Gaming after Mixer integrated its services into the Metaverse. While it might take some time to really catch on, Facebook is also notable for its Facebook Live feature. As of right now, this non-specific service is more widely used and appears to have a bright future with more users each day and more viewers for each stream.

5 Instagram Trends To Know About

There once was a time where Instagram was a website where you’d basically just see people posting photographs of their food and calling it a day. Now, Instagram has become a way of life and a massive moneymaker for celebrities around the world, especially. Instagram has evolved a lot since it was first introduced over a decade ago, and is now a staple of every smartphone that you see. What can we expect to see from Instagram in the near future? Here are five trends that you should know about.

5. In-App Shopping

While suggested posts and advertising is nothing new on Instagram, the ability to shop directly from the app is a concept that’s catching on. Starting in May 2020 during the beginning of the COVID-19 pandemic, Instagram introduced shops that allowed people to purchase products without ever having to leave the app. The fact that it didn’t redirect to a third party site helped Instagram see the potential with in-app shopping and they’ve been promoting it ever since. Expect this to be a trend that continues to grow in the coming years and becomes a massive staple for the app.

4. Ads on Stories

In the same way that Snapchat rolled out advertisements in their stories, Instagram has done the same thing to maximize revenue. Now the average person can create their own organic ad with just a few clicks and have it seen by hundreds, thousands and even millions of people depending on how much they want to spend. These ads are lightning quick as they pop up between photos and videos, and you’re likely to see longer ones filling up the gaps in the coming months.

3. More Augmented Reality

Another lesson that Instagram has learned from Snapchat is the use of augmented reality. The filters that Instagram has been using are getting more creative and detailed, and it’s only going to become more extravagant in the future. One main reason for this is because Instagram is part of the Meta platform, which was formerly known as Facebook. Mark Zuckerberg has talked at length about extending the use of augmented and virtual reality on Meta, and Instagram plays a big part in that.

2. Reely Cool

Another integration between Facebook and Instagram, Reels videos are a great way to share short form content a la TikTok where the maximum is 90 seconds. There has been some backlash, however, as some of Instagram’s most notable users have called Reels a knockoff, but Meta has insisted that the app feature is here to stay. “We’ll continue to build features that make it easier and more fun to create and share Reels on Instagram,” the app said in a blog about the experiment that is still a work in progress.

1. Affiliate

Have you developed a decently sized following on Instagram but haven’t used it to make yourself some money yet? Now, there’s a way where you can capitalize on your popularity through the Instagram affiliate program. All you have to do is set up the affiliate program through your dashboard and select which companies you want to endorse. From there, you can generate revenue based on sales that were made through clicking on your link, and voila, you have earned yourself affiliate cash.

Your Privacy and YouTube: Here’s What You Need to Know

YouTube is one of the most visited sites on the internet, and for good reason. YouTube gives us all of the entertainment and news we could want in video form, and allows us to get it in an instant, as well as suggested videos from the advanced algorithm. YouTube, in its infancy, was acquired by Google and has been run by the tech giant ever since.

Because of this, Google and YouTube share many of the same privacy settings. There are some things about YouTube that are specific to the site compared to Google in general, though. For starters, YouTube keeps a watch history by default, but you’re able to turn that off whenever you want. You can also pick and choose what videos actually appear in your history or wipe the history altogether. The same is also true for your search history.

As for Google’s link to YouTube, there are a couple of nuances. Google tracks your website and app activity, as well as your location. With this, Google is able to track what would make a good fit for you in terms of advertising. You can turn off web activity, location history and ad personalization through your Google account so that these aren’t tracked.

According to Google, they collect your information to see what ads would be most useful, suggested YouTube videos and people you may want to connect with. Even when you’re not signed into Google, they can still track your history and location to suggest more personalized ads. While it might be scary to hear about how much Google collects while you’re browsing without even knowing it, the information tends to be well secured. Always check your passwords, though, to make sure you were never compromised.

When it comes to who can see your videos, YouTube allows you to change things up a bit instead of having every video be available to the public. You can set your videos to private or unlisted. There’s a slight difference between the two privacy settings of videos.

Unlisted

If someone clicks on your YouTube channel, they won’t be able to see any videos that are unlisted at first. Instead, you’ll have to directly send them a link (or post it online on sites such as Twitter, Reddit, etc.). The only way that someone can see your video without the link is if somebody creates a public playlist and adds your video to that list. This is ideal if you have a video where you’re trying to avoid getting a copyright strike.

Private

Setting a video to private takes things to the next step on YouTube. Like unlisted videos, these videos won’t appear on your public YouTube page, but you can still select who gets to see them. When you upload a video and set it to private, click on the menu on the left side of your screen and select ‘edit.’ From there, you can add a list of email addresses that are able to see your video as a link will be shared with them. Commenting is turned off for private videos, though comments can still be enabled on unlisted videos.