When we think of building a following on social media, some of the first thoughts usually come from Twitter or Instagram. However, in the professional universe, LinkedIn is the go-to for social media. With more than 830 million users on the site, LinkedIn has become a great way to recruit and network for businesses. It can be difficult to stand out, but if you can build a following, you’ll get noticed very quickly. Here’s how to do just that.
5. Have a Full Profile
No matter what social media platform you’re using, it’s important to have your profile and bio completely filled out. If all you have is a profile picture (and it’s important to have a professional one of those, even), then people aren’t likely to engage with your content. If you post something and someone clicks on your profile, you want it to look like you know exactly what you’re talking about in your posts. Fill your bio out to the best of your abilities and keep it as professional as possible for maximum success.
4. Have a Website/Blog
It’s great to make your own posts on LinkedIn, but it’s much easier to make content more shareable and capable of going viral if you have your own website or blog. Attempt to make posts on your website and then share them on your LinkedIn, copying and pasting a portion of the text from your post to garner attention and include the link. You can also put a button on your website that directs to your LinkedIn profile to get more traffic. Images are another big way to get quick attention and shares on LinkedIn, as well.
3. Keep Posting
One thing about social media and developing a following is that most people simply tap out too quickly. After they make a few posts that don’t get shared, they get discouraged and end up ignoring their social media sites altogether, and LinkedIn is no exception. If you only get one or two shares on a post, don’t fret. Just keep sharing what you have and eventually it will catch on. While quality is the most important thing, quantity is also important when you’re sharing posts.
2. Actively Engage
Once you’ve posted on LinkedIn, don’t just let it sit there and be shared. If you don’t have a large following as it is, you’re hurting yourself by not engaging with those that interact with your content. Try to respond to as many people as possible as quickly as possible. This makes you more accessible and relatable, allowing people to feel comfort in being able to get an answer or response from you. You don’t have to respond to troll accounts or anything like that, but do your best to make sure everyone is heard in their comments.
1. Analyze the Analytics
Thankfully, LinkedIn has made it easy to track how your posts are doing thanks to the page analytics function on the website. From here, you’ll be able to see how your posts are doing, what time of the day you’re getting the most engagement and where your viewers are coming from. Pay close attention to these analytics and use them to tweak your future strategy. It’s becoming easier every day to manage social media, and this is another one of those great tools.