Do you remember back in the early days of social media when it was basically just MySpace and Facebook vying for your attention? Now, it seems like there are hundreds of social media sites available, and it’s wild to think that some of them can make you filthy rich. Among those is Instagram, which has seen a boom in ‘influencers’ that are making millions of dollars. Who are some of the richest Instagrammers, though? For this list, we removed those that were already celebrities before even hopping on Instagram. Instead, we’re focused on those that became famous because of Instagram.
5. Sommer Ray ($8 Million)
At first, Sommer Ray was a YouTuber that focused on fitness videos before branching out into other forms of social media. This includes Instagram where she has amassed a following of over 26.4 million people. Sommer Ray has been on a few different social media teams, which includes the Cloutgang with her then-boyfriend RiceGum. Ray also runs a beauty company called IMARAIS Beauty, though that company has just 21.6k followers on Instagram.
4. Dixie D’Amelio ($10 Million)
A name that you’ll see again later in this list, Dixie D’Amelio is the older of the D’Amelio sisters that have made a big splash on social media. After her father’s political campaign, D’Amelio took to TikTok with her sister and began appearing on various videos and TV shows thanks to her talent agency. Now, on Instagram, D’Amelio is making tens of thousands per post and has a following of just under 25 million at just 20 years old.
3. Khaby Lame ($13 Million)
Nobody has more followers on TikTok than Khaby Lame, and that success has translated into a booming Instagram account. The 22 year old from Senegal went viral for his videos where he doesn’t really say anything, instead silently judging life hack videos. Lame is now an ambassador for several companies including Hugo Boss and his reach on Instagram has neared 77 million while he lives in Milan, Italy.
2. Addison Rae ($15 Million)
Another influencer that first found success on TikTok when it was still in its infancy, Addison Rae is a Louisiana native that was a dancer and aspiring sportscaster at Louisiana State before her social media career took off. Rae has used her success to reach over 40 million followers on Instagram and has made big bucks from her own fragrance that was a creation of her partnership with cosmetics giant Sephora. Throw in a little bit of acting with “He’s All That” and a hit song with “Obsessed” and Rae is doing just fine for herself.
1. Charli D’Amelio ($20 Million)
The other D’Amelio sister (the younger one of the two) is now the richest influencer on Instagram. You probably guessed that she got her start on TikTok, and was the most followed person on the platform before Khaby Lame overtook her. Still, D’Amelio is doing great at only 18 years old thanks to her many social media partnerships and has nearly 50 million Instagram followers. Has money changed her? “I’m trying to show people that I’m a person, and I deal with the same thing as you guys,” she said. “I’m trying to make the best of it.”