Facebook isn’t just a website where you can update your status or see what your friends are doing. These days, it has evolved into a massive social media platform where you can do just about anything. That includes making money, whether it be on a part time or full time basis. So whether you’re using Facebook as a side hustle for some beer money or making it a career, here are five ways to make money on Facebook.
5. Use the Marketplace
Believe it or not, one of the oldest features on Facebook is the Facebook Marketplace. In its infancy, it became a very similar feature to Craigslist, basically being a classifieds section for Facebook. SInce then, it has grown and relaunched with new features, now being featured as prominently as other Facebook apps like Messenger. Marketplace now offers sales for items that you might not be using across the nation instead of locally. This can be anything from hand me down clothes to that brand new car you bought and for some reason decided you didn’t want.
4. Start Making Videos
Do you have a lot on your mind and want to do some live streams to get your opinions out there? Or perhaps a giveaway that can help drive viewership? Facebook allows you to go live, and the platform now offers in-stream advertising. The algorithm will find a natural break where they can fit an advertisement in, and you’ll get paid. How much you get paid depends mostly on the amount of people watching, as well as the company that’s advertising.
3. Getting Branded
Just like with other social media platforms, working with brands so that they can advertise on your content is one of the most surefire ways of making money. Those with an active following on Facebook can use the Brand Collabs Manager tool on Facebook to set up sponsored content that’s most effective for both you and the brand. There’s an application process, but if you’re following is pretty sizeable, you should be accepted.
2. Fan Subs
Just like seemingly everything else now, people are able to subscribe to your page no matter what type of content you’re creating. This is good if you already have a large following but aren’t sure how to monetize your popularity. For a small fee, people can subscribe to your content for exclusive access to certain posts or even just to support you. All in all, your page must have 10,000 followers and at least 250 returning viewers every 60 days. Lastly, you’ll need to have 50,000 post engagements during that time.
Is your page not quite large enough garner subscriptions but you still have plenty of loyal people who want to support you? There’s good news, as you’re eligible for the Stars program when you have 1,000 followers for 60 days in a row. With this program, users can give Stars to their favorite content creators during live streams or on demand videos. Every one Star that a fan sends you translates to $0.01 USD, and the amount of stars that’s been given is visible to everyone. This means it can turn into a competition amongst users to see who can be the most generous.