When it was first started more than 15 years ago, Facebook was a way for college students to connect and post updates about what they were doing and finding new friends. Since then, Facebook has evolved into a do-it-all service that’s become a titan in the technology sector, far outreaching its social media beginnings. Mark Zuckerberg has been at the helm through it all, and the changes that he’s made seem to be never ending. There are certain trends that catch on with Facebook, and here are five that you need to know about now.
5. Into the Metaverse
Sure, there was some criticism upon the initial announcement that there would be a name change in late 2021 from Facebook to Meta, but it’s a change that is here to stay. Zuckerberg has called the Metaverse “the next evolution in social connection and the successor to the mobile internet.” It’s a massive undertaking that the company is going through, and it includes more than just social media. Meta platforms will include work and school apps, gaming, shopping and just about everything else you can imagine. Which leads us to our next topic.
4. A New Reality
One of the biggest aspects of the Metaverse is the use of augmented and virtual reality. Facebook sees this as the new platform for social media and the internet as a whole, and is at the forefront of the movement. In 2012, virtual reality company Oculus started, and seven years later was acquired by Facebook. Since then, Facebook has used this platform now called Reality Labs to make VR more accessible.
3. Reel Potential
If you’ve been on Facebook in the past couple of months, you may have noticed something new on your news feed. It’s called Facebook Reels and allows people to create videos in a very similar way to Instagram stories. Not only that, but people can actually make money through their reels via ad revenue and stars that can be purchased from viewers. The ability for the average person to make money will make Reels a highly coveted service in the coming months and years.
2. Talk to Bots
For those that are growing a business, Facebook offers some powerful tools so that you don’t have to be on top of customer service 24/7. Among those that have been the most helpful is the Chatbot, which can answer any FAQs that businesses have. Even if you want to set up your own page that isn’t really selling anything, you can cut out a lot of the hassle by having AI filter out any questions that can be quickly answered before coming directly to you with any issues.
1. Live Streaming Future
When it comes to live streaming video games on the internet, Twitch is still the king on the block, but that doesn’t mean that others haven’t tried. Microsoft gave it a go with the now defunct Mixer, and now Facebook is taking its turn with Facebook Gaming after Mixer integrated its services into the Metaverse. While it might take some time to really catch on, Facebook is also notable for its Facebook Live feature. As of right now, this non-specific service is more widely used and appears to have a bright future with more users each day and more viewers for each stream.