There once was a time where Instagram was a website where you’d basically just see people posting photographs of their food and calling it a day. Now, Instagram has become a way of life and a massive moneymaker for celebrities around the world, especially. Instagram has evolved a lot since it was first introduced over a decade ago, and is now a staple of every smartphone that you see. What can we expect to see from Instagram in the near future? Here are five trends that you should know about.
5. In-App Shopping
While suggested posts and advertising is nothing new on Instagram, the ability to shop directly from the app is a concept that’s catching on. Starting in May 2020 during the beginning of the COVID-19 pandemic, Instagram introduced shops that allowed people to purchase products without ever having to leave the app. The fact that it didn’t redirect to a third party site helped Instagram see the potential with in-app shopping and they’ve been promoting it ever since. Expect this to be a trend that continues to grow in the coming years and becomes a massive staple for the app.
4. Ads on Stories
In the same way that Snapchat rolled out advertisements in their stories, Instagram has done the same thing to maximize revenue. Now the average person can create their own organic ad with just a few clicks and have it seen by hundreds, thousands and even millions of people depending on how much they want to spend. These ads are lightning quick as they pop up between photos and videos, and you’re likely to see longer ones filling up the gaps in the coming months.
3. More Augmented Reality
Another lesson that Instagram has learned from Snapchat is the use of augmented reality. The filters that Instagram has been using are getting more creative and detailed, and it’s only going to become more extravagant in the future. One main reason for this is because Instagram is part of the Meta platform, which was formerly known as Facebook. Mark Zuckerberg has talked at length about extending the use of augmented and virtual reality on Meta, and Instagram plays a big part in that.
2. Reely Cool
Another integration between Facebook and Instagram, Reels videos are a great way to share short form content a la TikTok where the maximum is 90 seconds. There has been some backlash, however, as some of Instagram’s most notable users have called Reels a knockoff, but Meta has insisted that the app feature is here to stay. “We’ll continue to build features that make it easier and more fun to create and share Reels on Instagram,” the app said in a blog about the experiment that is still a work in progress.
Have you developed a decently sized following on Instagram but haven’t used it to make yourself some money yet? Now, there’s a way where you can capitalize on your popularity through the Instagram affiliate program. All you have to do is set up the affiliate program through your dashboard and select which companies you want to endorse. From there, you can generate revenue based on sales that were made through clicking on your link, and voila, you have earned yourself affiliate cash.