Back when it started in 2005, YouTube was a fun way to post videos of you and your friends just hanging out and doing goofy stuff. Now, it has evolved into the second most visited website on the internet (behind only Google, which owns YouTube) thanks to the countless amount of content and can even make you money. YouTube changes by the day, but there are some major trends to keep an eye on now. Here are five of those trends that you need to know about.
Autonomous sensory meridian response, or ASMR for short, is something that’s been around forever, using it as a science is something that’s fairly new. We started seeing ASMR videos pop up on YouTube about a decade ago and in the past year or so, we’ve seen a tremendous boom. Now, there’s a massive variety with YouTubers dedicating their entire channel to ASMR as the videos are long in length (great for revenue) and draw millions of viewers. Younger generations are coming to ASMR videos in droves, with over 80 percent of Gen Z’ers watching ASMR.
4. Meme Accounts
We all love memes, but especially younger generations. This isn’t something new, either, as short meme videos have been popular since the days of Vine, but trends are cyclical and we’re right back to the short form videos on top. Perhaps this is thanks to the emergence of TikTok and YouTube’s response to it, but accounts that are dedicated to meme videos are taking off. Add in the compilation channels that show memes and you’ve got yourself a nice combination of an easy way to make a channel take off.
3. Celebrity Vlogs
Thanks to their built-in audience, there are a lot more celebrities that are taking to YouTube to earn themselves extra revenue in their free time. We’ve already seen people like Dwayne “The Rock” Johnson, Will Smith, Ryan Reynolds and more create their own personal vlogs on YouTube, and that list only grows longer by the day. This is also good for their PR to make them more relatable, as we’re seeing early on the celeb wave.
2. Revenue Boom
When YouTube first introduced ads, it was a nice way to get their parent company, Alphabet, some pocket change. Now, it’s a big source of revenue that has reached billions of dollars. In the first quarter of 2022 alone, YouTube brought in $6.86 billion in ad revenue, and that still somehow fell short of expectations. Once conflict in Eastern Europe/Russia cools down, expect the ad numbers to skyrocket. Creators are finding ways to maximize revenue after things were cloudy on what was allowed and what wasn’t at first.
1. Live Streaming
Microsoft tried and failed to get into the live streaming game to try and topple Twitch, but YouTube has proven to be the biggest competitor to the Amazon subsidiary. YouTube has a focus on gaming, but live streams any topic including sports, talk, news and more. Because of this, YouTube live streaming has seen tremendous growth, and now with ways to donate to streamers expects to be a major player in the years to come. This is especially true thanks to the likes of streamers like Mr. Beast, PewDiePie, Dr .Disrespect and more.